The series of print, digital and billboard ads uses children of Citigroup employees to draw attention to the bank's own efforts to promote women to senior roles.
Speaking at American Banker's Most Powerful Women in Banking and Finance gala, Citibank's Barbara Desoer said many successful executives had help in getting to their positions, and should use their power to help others.
Citigroup CEO Michael Corbat said that unconscious bias has contributed to inequality in the workplace despite a decades-long effort by many companies to promote women.
In a long and storied career, Barbara Desoer has helped shape two of the largest banks in the country, Bank of America and Citibank. The most striking detail? Her biggest role came after she 'retired.'
