Branding

Citi rolls out ad campaign highlighting gender pay gap

10/10/19

The series of print, digital and billboard ads uses children of Citigroup employees to draw attention to the bank's own efforts to promote women to senior roles.

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Why 'WaFd'? To avoid being seen as a credit union

10/03/19

When Washington Federal last rebranded, it was to signal its shift from a savings and loan association to a commercial bank. This time around, it's to reflect geographic diversity and its desire to be viewed as a bank.

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North Carolina bank has a new headquarters and brand

10/02/19

Sound Bank is now Dogwood State Bank after its sale to an investor group. The buyers also moved Dogwoods State's corporate offices from eastern North Carolina to the state's capital.

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Washington Federal changes its bank's name

09/13/19

The Seattle company rebranded as WaFd Bank to address confusion that it might have ties to the federal government.

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Cardholder confusion could force issuers to simplify rewards

08/22/19

A J.D. Power official says supplemental benefits — many centered on travel cards — need to be pared down. His comments followed the company’s release of survey data that showed these hard-to-understand benefits were a drag on customer satisfaction.

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New Jersey lender rebrands as Blue Foundry Bank

07/01/19

The thrift had been known as Boiling Springs Savings Bank.

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Did Facebook swipe its Calibra logo from a challenger bank?

06/21/19

The new digital-currency unit at Facebook has a logo that's nearly identical to that of challenger bank Current, which has been around since 2015.

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BB&T, SunTrust set dates for shareholder votes on merger, 'Truist' name

06/19/19

Shareholders of both companies will meet separately next month to cast ballots on the $28 billion deal, and BB&T investors will also decide whether the new company should be called Truist Financial.

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'Truist' rebrand prompts lawsuit by N.C. credit union

06/17/19

Winston-Salem-based Truliant Federal Credit Union has filed a suit in federal court claiming that BB&T and SunTrust banks’ post-merger brand represents trademark infringement and unfair competition.

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Beyond 'Truist': A brief history of unusual bank brands

06/16/19

"Truist" was roundly mocked when it was unveiled as the name of the merging BB&T and SunTrust, but it’s hardly the first bank moniker to elicit a "huh?" from critics.

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