Branding

Banc of California to terminate soccer stadium agreement

05/27/20

The company will incur an upfront fee but will save $7 million a year by walking away from a deal with the Los Angeles Football Club.

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Truist discloses $125 million in expenses tied to rebranding

05/19/20

The company, formed by the merger of BB&T and SunTrust, shared the information in response to a credit union's legal challenge to its new name.

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First Defiance rebrand to reflect recently closed merger

04/22/20

The Ohio company, which bought United Community Financial in February, will start operating as Premier Bank later this summer.

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Colorado bank rebrands to highlight bigger role in payments

03/31/20

The newly minted Transact Bank will provide payment processing and card issuing services to a wide range of clients.

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Looking back at 2019's community bankers to watch

12/23/19

One found a buyer, another announced plans to retire, and others took steps to reinvent their banks.

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People's Utah rebrands its banks as Altabank

11/12/19

The company, which plans to become Altabancorp, said the initiative removes brand confusion and puts its size and scale on display.

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Citi rolls out ad campaign highlighting gender pay gap

10/10/19

The series of print, digital and billboard ads uses children of Citigroup employees to draw attention to the bank's own efforts to promote women to senior roles.

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Why 'WaFd'? To avoid being seen as a credit union

10/03/19

When Washington Federal last rebranded, it was to signal its shift from a savings and loan association to a commercial bank. This time around, it's to reflect geographic diversity and its desire to be viewed as a bank.

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North Carolina bank has a new headquarters and brand

10/02/19

Sound Bank is now Dogwood State Bank after its sale to an investor group. The buyers also moved Dogwoods State's corporate offices from eastern North Carolina to the state's capital.

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Washington Federal changes its bank's name

09/13/19

The Seattle company rebranded as WaFd Bank to address confusion that it might have ties to the federal government.

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