News Topic: Branding
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Credit Suisse considers rebranding investment bank
H&R Block sues Square to drop the name 'Block'
2021 bank reputation survey: Goodwill humming
Credit union flips script on branching with tech makeover
Affiliated Bank in Texas rebrands as Susser Bank
Southern Mass Credit Union rebrands
Heartland Financial adopts shorter corporate name
Laramie Plains FCU rebrands as StagePoint
CU Realty Services welcomes new CEO as rebrand beckons
Wells Fargo ditches Abbot Downing name for ultrarich clients
Wells Fargo is dropping the Abbot Downing name for managing ultrarich clients’ money as wealth and investment management head Barry Sommers remakes the unit. ... Read full article
CUNA's credit union awareness drive stuck in low gear
The onset of COVID-19 forced the industry’s largest trade group to put its Open Your Eyes campaign on hold, but nearly a full year later it’s still struggling for industry buy-in. ... Read full article
Australia’s largest credit union to rebrand as a bank
The decision comes after a decade in which several U.S.-based institutions elected to drop the words "credit union" from their branding. ... Read full article
Southern National in Virginia to rebrand as Primis Financial
The new name is the first major change since Dennis Zember became the company's CEO last year. ... Read full article
Banks turn employees into social media envoys
Truist, First National Bank of Omaha and Peoples Bank in Washington state are finding creative ways for loan officers, financial advisers and others to become ambassadors on platforms including Facebook and Instagram. ... Read full article
Florida's SunState FCU to rebrand following charter conversion
The Gainesville, Fla.-based credit union has converted from a federal to a state charter and will debut its new brand identity early next month. ... Read full article
Michigan credit unions rebrand after merger
The name change, which will take effect Jan. 1, comes following the merger of CP Financial and Washtenaw Federal Credit Union. ... Read full article
Cornerstone League modifies branding
The trade group representing credit unions in Arkansas, Texas and Oklahoma said the change is an attempt to better unify a variety of services the association offers. ... Read full article
Dakotas credit union trade group tweaks branding
The new name is the third time the association has modified its name since leagues for the two states merged in 2007. ... Read full article
Methodist credit union's rebrand part of broader trend
The number of religiously affiliated credit unions continues to dwindle and many have changed their name as part of a push to diversify their fields of membership. ... Read full article