social media

Communicating Distress in the Digital Era


During times of corporate uncertainty, the company’s message to customers, vendors and employees can either instill confidence or foster anxiety. This holds true more than ever in the digital and social media era. In a chapter 11 scenario, then, engaging with, rather than dodging, press calls may be preferred approach.  This provides the opportunity to craft the message as well as address misinformation from leaks.


Credit unions need younger members. Can TikTok help?


The social media platform skews toward a more youthful demographic, while credit unions' average member age has been stuck in the late 40s for decades. But even institutions that use it have concerns about security.