CIT spruces up brand in bid for more household deposits


It’s still primarily a commercial bank, but the branding campaign — CIT’s first in a dozen years — is designed to appeal to the group driving its torrid deposit growth: retail savers.


BofA tries to boost dealmakers; How Walmart was lost


Executives offer support to lift investment bankers’ morale; retailer’s move from Synchrony Financial could force card issuers to make concessions.


Investor group plans to buy, rebrand Texas bank


Ballinger National Bank would be renamed Keystone Bank and its headquarters would move to an Austin suburb.


BOK rebranding in Arizona, Colorado in wake of CoBiz purchase


The regional bank is putting its corporate stamp on branches in the two states.


Christina Hamlin: Shaping marketing strategy at Citizens Bank


Hamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product. Now she sits at the center of every major marketing initiative.


Managing employee anxiety during a rebrand


As Synovus brought all of its 28 banks under the same name and logo, management made sure employees were well informed and comfortable with the changes.


BofI in Calif. to rebrand its bank, most products


The decision to adopt the name Axos Bank seems to put more distance between the company and its Internet roots.


A bank organizer's first big decision? Coming up with a name


Branding can help define a de novo's strategy — and be costly and confusing to change if not done well.


2018 bank reputation rankings: Who stood out, who stumbled


USAA reigns, Wells Fargo, well, doesn't. Here's a look at the highs and lows in this year's survey, as well as the trends that drove the results.


Bank reputations hit, SCOTUS card ruling, fintech caution in Calif.: Top stories of the week


Bank reputations fall for the first time in five years, according to our 2018 survey; tallying the scorecard after the Supreme Court's credit card ruling; 10 questions for California bank commissioner; and more from this week's most-read stories.