Branding

Investor group plans to buy, rebrand Texas bank

10/24/18

Ballinger National Bank would be renamed Keystone Bank and its headquarters would move to an Austin suburb.

[more]

BOK rebranding in Arizona, Colorado in wake of CoBiz purchase

10/03/18

The regional bank is putting its corporate stamp on branches in the two states.

[more]

Christina Hamlin: Shaping marketing strategy at Citizens Bank

09/27/18

Hamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product. Now she sits at the center of every major marketing initiative.

[more]

Managing employee anxiety during a rebrand

09/14/18

As Synovus brought all of its 28 banks under the same name and logo, management made sure employees were well informed and comfortable with the changes.

[more]

BofI in Calif. to rebrand its bank, most products

08/27/18

The decision to adopt the name Axos Bank seems to put more distance between the company and its Internet roots.

[more]

A bank organizer's first big decision? Coming up with a name

07/10/18

Branding can help define a de novo's strategy — and be costly and confusing to change if not done well.

[more]

2018 bank reputation rankings: Who stood out, who stumbled

07/01/18

USAA reigns, Wells Fargo, well, doesn't. Here's a look at the highs and lows in this year's survey, as well as the trends that drove the results.

[more]

Bank reputations hit, SCOTUS card ruling, fintech caution in Calif.: Top stories of the week

06/29/18

Bank reputations fall for the first time in five years, according to our 2018 survey; tallying the scorecard after the Supreme Court's credit card ruling; 10 questions for California bank commissioner; and more from this week's most-read stories.

[more]

How to save a bank's reputation

06/28/18

What is the difference between a reputational hit that ends up being just a blip, and one that becomes an extinction level event? Following are five ways to assess your exposure.

[more]

Bank reputations fall for first time in five years: 2018 survey

06/28/18

Bank reputations are backsliding as consumers look for evidence of good corporate citizenship. But new data shows that a highly visible and vocal CEO — who talks about more than just the earnings report — can provide a major boost.

[more]