Branding

Wells Fargo ditches Abbot Downing name for ultrarich clients

03/11/21

Wells Fargo is dropping the Abbot Downing name for managing ultrarich clients’ money as wealth and investment management head Barry Sommers remakes the unit.

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CUNA's credit union awareness drive stuck in low gear

02/05/21

The onset of COVID-19 forced the industry’s largest trade group to put its Open Your Eyes campaign on hold, but nearly a full year later it’s still struggling for industry buy-in.

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Australia’s largest credit union to rebrand as a bank

02/03/21

The decision comes after a decade in which several U.S.-based institutions elected to drop the words "credit union" from their branding.

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Southern National in Virginia to rebrand as Primis Financial

01/29/21

The new name is the first major change since Dennis Zember became the company's CEO last year.

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Banks turn employees into social media envoys

01/25/21

Truist, First National Bank of Omaha and Peoples Bank in Washington state are finding creative ways for loan officers, financial advisers and others to become ambassadors on platforms including Facebook and Instagram.

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Florida's SunState FCU to rebrand following charter conversion

12/11/20

The Gainesville, Fla.-based credit union has converted from a federal to a state charter and will debut its new brand identity early next month.

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Michigan credit unions rebrand after merger

11/18/20

The name change, which will take effect Jan. 1, comes following the merger of CP Financial and Washtenaw Federal Credit Union.

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Cornerstone League modifies branding

10/14/20

The trade group representing credit unions in Arkansas, Texas and Oklahoma said the change is an attempt to better unify a variety of services the association offers.

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Dakotas credit union trade group tweaks branding

10/06/20

The new name is the third time the association has modified its name since leagues for the two states merged in 2007.

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Methodist credit union's rebrand part of broader trend

10/05/20

The number of religiously affiliated credit unions continues to dwindle and many have changed their name as part of a push to diversify their fields of membership.

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