How to save a bank's reputation


What is the difference between a reputational hit that ends up being just a blip, and one that becomes an extinction level event? Following are five ways to assess your exposure.


Bank reputations fall for first time in five years: 2018 survey


Bank reputations are backsliding as consumers look for evidence of good corporate citizenship. But new data shows that a highly visible and vocal CEO — who talks about more than just the earnings report — can provide a major boost.


Can airport branches be more than expensive billboards?


The rents are steep and they don't generate much revenue, but some banks believe that airport branches still have a role to play in their retail strategies — particularly as advice centers.


Rebranding at BB&T Insurance spurred by pending deal


BB&T is buying Regions Financial's insurance business. That made the timing right for its retail broker to undergo a name change, the company said.


Four de novo organizers settle on their banks' names


A group in North Carolina has finally gone public with its brand, and three other de novos have already been rebranded.


Wells Fargo takes another stab at salvaging its image through ads


For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.


Brand ambition: When a bank outgrows its name


It might make sense to scrap a decades-old name, especially for banks with aggressive growth plans.


New name suggests regional focus for growing N.J. bank


Sussex Bank, which recently completed its first whole-bank acquisition, is rebranding itself as SB One Bank.


Amid hurricane recovery, Popular rebrands itself


It’s still not business as usual, but the decision to unify its two brands — Popular Community Bank on the U.S. mainland, Banco Popular in the U.S. territories — under a single, simpler name is a welcome sign that Puerto Rico’s largest bank is moving forward after the devastation of Hurricane Maria.


Bank of the Ozarks seeks name change as it eyes further expansion


The bank, which has branches in eight state and operates a nationwide real estate business, said that the proposed new name, Bank OZK, would better reflect its geographic reach.