Branding

Can airport branches be more than expensive billboards?

06/26/18

The rents are steep and they don't generate much revenue, but some banks believe that airport branches still have a role to play in their retail strategies — particularly as advice centers.

[more]

Rebranding at BB&T Insurance spurred by pending deal

06/11/18

BB&T is buying Regions Financial's insurance business. That made the timing right for its retail broker to undergo a name change, the company said.

[more]

Four de novo organizers settle on their banks' names

05/31/18

A group in North Carolina has finally gone public with its brand, and three other de novos have already been rebranded.

[more]

Wells Fargo takes another stab at salvaging its image through ads

05/07/18

For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.

[more]

Brand ambition: When a bank outgrows its name

05/02/18

It might make sense to scrap a decades-old name, especially for banks with aggressive growth plans.

[more]

New name suggests regional focus for growing N.J. bank

04/19/18

Sussex Bank, which recently completed its first whole-bank acquisition, is rebranding itself as SB One Bank.

[more]

Amid hurricane recovery, Popular rebrands itself

04/09/18

It’s still not business as usual, but the decision to unify its two brands — Popular Community Bank on the U.S. mainland, Banco Popular in the U.S. territories — under a single, simpler name is a welcome sign that Puerto Rico’s largest bank is moving forward after the devastation of Hurricane Maria.

[more]

Bank of the Ozarks seeks name change as it eyes further expansion

03/16/18

The bank, which has branches in eight state and operates a nationwide real estate business, said that the proposed new name, Bank OZK, would better reflect its geographic reach.

[more]

In Super Bowl limelight, U.S. Bank aims to become household name

01/31/18

The bank will step onto the national stage this weekend when the Patriots and Eagles face off at the Minneapolis stadium where it holds the naming rights. It has taken steps to capitalize on the exposure ahead of its expansion into new markets.

[more]

Breweries, food trucks, DJs: Creative ways to woo millennials

01/11/18

NewDominion Bank and M&F Bank are among the institutions willing to leave the industry's comfort zone to reach younger prospects.

[more]