Branding

How to save a bank's reputation

06/28/18

What is the difference between a reputational hit that ends up being just a blip, and one that becomes an extinction level event? Following are five ways to assess your exposure.

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Bank reputations fall for first time in five years: 2018 survey

06/28/18

Bank reputations are backsliding as consumers look for evidence of good corporate citizenship. But new data shows that a highly visible and vocal CEO — who talks about more than just the earnings report — can provide a major boost.

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Can airport branches be more than expensive billboards?

06/26/18

The rents are steep and they don't generate much revenue, but some banks believe that airport branches still have a role to play in their retail strategies — particularly as advice centers.

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Rebranding at BB&T Insurance spurred by pending deal

06/11/18

BB&T is buying Regions Financial's insurance business. That made the timing right for its retail broker to undergo a name change, the company said.

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Four de novo organizers settle on their banks' names

05/31/18

A group in North Carolina has finally gone public with its brand, and three other de novos have already been rebranded.

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Wells Fargo takes another stab at salvaging its image through ads

05/07/18

For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.

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Brand ambition: When a bank outgrows its name

05/02/18

It might make sense to scrap a decades-old name, especially for banks with aggressive growth plans.

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New name suggests regional focus for growing N.J. bank

04/19/18

Sussex Bank, which recently completed its first whole-bank acquisition, is rebranding itself as SB One Bank.

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Amid hurricane recovery, Popular rebrands itself

04/09/18

It’s still not business as usual, but the decision to unify its two brands — Popular Community Bank on the U.S. mainland, Banco Popular in the U.S. territories — under a single, simpler name is a welcome sign that Puerto Rico’s largest bank is moving forward after the devastation of Hurricane Maria.

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Bank of the Ozarks seeks name change as it eyes further expansion

03/16/18

The bank, which has branches in eight state and operates a nationwide real estate business, said that the proposed new name, Bank OZK, would better reflect its geographic reach.

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