News Topic: Digital marketing
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Bank comparison sites recast themselves, with help from celebs
How tech aided a fourfold spike in deposits at HarborOne
Banks bid for viral fame with videos and influencers on Instagram
M&T's plan to use in-house data rather than cookies in messaging
Marketing to millennials: Time to rethink personalized banking for the next generation
One community banker's DIY approach to building a digital presence
People’s United deploys tech to predict customers' financial needs
Augmented reality produces real results for Ally
BankProv enlists bloggers, influencers to build buzz for new products
How banks can climb higher in Google search rankings
Large banks and aggregator sites, like Bankrate, tend to outperform regional and community banks, but smaller institutions can compete by publishing valuable content and creating web pages for individual branches. ... Read full article
Banks turn employees into social media envoys
Truist, First National Bank of Omaha and Peoples Bank in Washington state are finding creative ways for loan officers, financial advisers and others to become ambassadors on platforms including Facebook and Instagram. ... Read full article
Banks turn to influencers to build buzz about their brands
Financial institutions like Ally Financial, Clinton Savings Bank and First National Bank of Omaha are recruiting personal finance experts, college students and local personalities to promote their products and services. ... Read full article
What two credit unions can teach banks about marketing
Crane Credit Union has taken an Instagram Stories-like approach, while Certified Federal Credit Union is crafting personalized email messages. ... Read full article
Problem for reopening branches: Does Google know when you’re open?
Customers are turning to search engines and business portals to find out if their bank is open before checking the bank’s own website. Maintaining accurate information across the web has become even more important during the pandemic. ... Read full article
Truist unveils logo that emphasizes high-touch, high-tech focus
The regional bank, formed from the merger of BB&T and SunTrust, will begin marketing its new brand in conjunction with next month’s Super Bowl. ... Read full article
Why TD Bank wants to read its customers’ moods
It's no longer enough to conduct traditional demographic analysis of customers. TD bank wants to know what is going on with individual consumers at any given moment and respond accordingly. ... Read full article
A new path for banks in digital marketing
Radius Bank is letting consumers open accounts through NerdWallet as part of its banking-as-a-service offerings to reach customers through third parties. ... Read full article
Sign of the (old) times: Bankers still see value in billboards
While digital channels are becoming more popular, many banks remain committed to highway advertising. ... Read full article
Patriot Financial leads $15 million round for Numerated
Numerated, vendor of loan prospecting, marketing and underwriting software that was developed within Eastern Bank, now has $32 million. ... Read full article