Digital marketing

Truist unveils logo that emphasizes high-touch, high-tech focus

01/13/20

The regional bank, formed from the merger of BB&T and SunTrust, will begin marketing its new brand in conjunction with next month’s Super Bowl.

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Why TD Bank wants to read its customers’ moods

12/18/19

It's no longer enough to conduct traditional demographic analysis of customers. TD bank wants to know what is going on with individual consumers at any given moment and respond accordingly.

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A new path for banks in digital marketing

12/11/19

Radius Bank is letting consumers open accounts through NerdWallet as part of its banking-as-a-service offerings to reach customers through third parties.

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Sign of the (old) times: Bankers still see value in billboards

12/05/19

While digital channels are becoming more popular, many banks remain committed to highway advertising.

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Patriot Financial leads $15 million round for Numerated

09/10/19

Numerated, vendor of loan prospecting, marketing and underwriting software that was developed within Eastern Bank, now has $32 million.

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'Millennials can see through this': How banks' marketing to Gen Y misfires

08/13/19

April Rudin, CEO of the Rudin Group, offers advice on tailoring marketing to younger audiences and women.

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A fintech innovation that may be hard for traditional banks to swallow

06/26/19

Challenger banks promote the concept of empathy in banking, which sometimes means forgoing revenue to build up customer goodwill.

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Why Washington mobilized so quickly against Facebook's crypto plans

06/24/19

The speed and the bipartisan nature of the demand for an investigation into Facebook's Libra are telling, giving ammunition to those who warned the cryptocurrency space is underregulated and unsafe

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Top trade group exec defects from ICBA to CUNA

05/22/19

Chris Lorence, a former marketing official at the Independent Community Bankers of America, is the Credit Union National Association's latest recruit from other financial services trade groups in recent years.

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After JPMorgan Twitter bungle, how should banks talk about personal finance?

05/02/19

When a tweet drew backlash from customers and politicians on Monday, it brought into question how banks should couch their messages on social media.

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