Digital marketing

Problem for reopening branches: Does Google know when you’re open?


Customers are turning to search engines and business portals to find out if their bank is open before checking the bank’s own website. Maintaining accurate information across the web has become even more important during the pandemic.


Truist unveils logo that emphasizes high-touch, high-tech focus


The regional bank, formed from the merger of BB&T and SunTrust, will begin marketing its new brand in conjunction with next month’s Super Bowl.


Why TD Bank wants to read its customers’ moods


It's no longer enough to conduct traditional demographic analysis of customers. TD bank wants to know what is going on with individual consumers at any given moment and respond accordingly.


A new path for banks in digital marketing


Radius Bank is letting consumers open accounts through NerdWallet as part of its banking-as-a-service offerings to reach customers through third parties.


Sign of the (old) times: Bankers still see value in billboards


While digital channels are becoming more popular, many banks remain committed to highway advertising.


Patriot Financial leads $15 million round for Numerated


Numerated, vendor of loan prospecting, marketing and underwriting software that was developed within Eastern Bank, now has $32 million.


'Millennials can see through this': How banks' marketing to Gen Y misfires


April Rudin, CEO of the Rudin Group, offers advice on tailoring marketing to younger audiences and women.


A fintech innovation that may be hard for traditional banks to swallow


Challenger banks promote the concept of empathy in banking, which sometimes means forgoing revenue to build up customer goodwill.


Why Washington mobilized so quickly against Facebook's crypto plans


The speed and the bipartisan nature of the demand for an investigation into Facebook's Libra are telling, giving ammunition to those who warned the cryptocurrency space is underregulated and unsafe


Top trade group exec defects from ICBA to CUNA


Chris Lorence, a former marketing official at the Independent Community Bankers of America, is the Credit Union National Association's latest recruit from other financial services trade groups in recent years.