Branding

The lessons in a marketing fumble by TD Bank

03/27/19

The Canadian bank recently caught flak over an ad in one of its branches that was seen as a slight against the diverse Boston community of Dorchester. Here’s what other bankers can take away from the episode.

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Name game: Rebranding BB&T-SunTrust fraught with risk

03/04/19

The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.

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Virginia bank sues North Carolina de novo over name

02/28/19

American National Bankshares is trying to force the proposed American Bank & Trust to change its name.

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Goldman staffs new venture; Volcker unloads on banks

02/26/19

Bank makes first hires for its corporate cash management business; the former Fed chair says the industry is too focused on profits.

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Oklahoma bank's plan to differentiate? A unique name

02/19/19

Central National Bank rebranded as Stride Bank to move away from a name with overused words.

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Union Bankshares to rebrand following wave of acquisitions

02/01/19

The Virginia company, which recently bought Access National, will become Atlantic Union Bank later this year.

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Unexpected surge in loan demand provides earnings boost at Union

01/22/19

The Virginia company cautioned that it expects lending to slow down this year.

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Oklahoma bank set to debut new brand

01/18/19

Valley National will reinvent itself as Vast Bank over the next few months. The move is part of an effort to attract younger customers.

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CIT spruces up brand in bid for more household deposits

12/07/18

It’s still primarily a commercial bank, but the branding campaign — CIT’s first in a dozen years — is designed to appeal to the group driving its torrid deposit growth: retail savers.

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BofA tries to boost dealmakers; How Walmart was lost

10/25/18

Executives offer support to lift investment bankers’ morale; retailer’s move from Synchrony Financial could force card issuers to make concessions.

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