Branding

Wells in denial, faster-payments backtrack, delinquency uptick: Top stories of the week

04/12/19

Wells Fargo and the denial stage of recovery; community bankers alarmed after big banks backtrack on faster-payments pricing; credit card, auto loan delinquencies hit seven-year high; and more from this week's most-read stories.

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Time to rebrand Wells Fargo

04/09/19

PR campaigns won’t be enough to salvage the bank’s reputation after a series of scandals. Instead, it should look into adopting a new name, among other crucial steps.

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The lessons in a marketing fumble by TD Bank

03/27/19

The Canadian bank recently caught flak over an ad in one of its branches that was seen as a slight against the diverse Boston community of Dorchester. Here’s what other bankers can take away from the episode.

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Name game: Rebranding BB&T-SunTrust fraught with risk

03/04/19

The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.

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Virginia bank sues North Carolina de novo over name

02/28/19

American National Bankshares is trying to force the proposed American Bank & Trust to change its name.

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Goldman staffs new venture; Volcker unloads on banks

02/26/19

Bank makes first hires for its corporate cash management business; the former Fed chair says the industry is too focused on profits.

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Oklahoma bank's plan to differentiate? A unique name

02/19/19

Central National Bank rebranded as Stride Bank to move away from a name with overused words.

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Union Bankshares to rebrand following wave of acquisitions

02/01/19

The Virginia company, which recently bought Access National, will become Atlantic Union Bank later this year.

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Unexpected surge in loan demand provides earnings boost at Union

01/22/19

The Virginia company cautioned that it expects lending to slow down this year.

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Oklahoma bank set to debut new brand

01/18/19

Valley National will reinvent itself as Vast Bank over the next few months. The move is part of an effort to attract younger customers.

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