Marketing

Banks enter era of 'no regrets' cost cutting

06/03/20

Faced with limited growth opportunities and potentially mounting loan losses, banks are getting aggressive — and creative — to boost profits.

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Banc of California to terminate soccer stadium agreement

05/27/20

The company will incur an upfront fee but will save $7 million a year by walking away from a deal with the Los Angeles Football Club.

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Refi throttling, PPP fraud, employee monitoring: Top stories of the week

05/08/20

Mortgage lenders impose steep pricing adjustments for cash-out refinancing; bankers fear massive borrower fraud in the Paycheck Protection Program; some worry the coronavirus is giving banks an excuse to spy on employees; and more from this week's most-read stories.

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How the pandemic has upended banks’ marketing

05/03/20

Many banks are slashing their spending. Others are changing their messaging strategies. And those that banks partner with pro sports teams are stuck in limbo, since it remains unclear when games will resume.

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Truist's logo, Wells vs. USAA redux, Visa's Plaid pickup: Top stories of the week

01/17/20

Truist emphasizes high-touch, high-tech focus with new logo; Wells Fargo loses another patent lawsuit to USAA; what the Visa-Plaid merger means for banks, fintechs; and more from this week's most-read stories.

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Truist unveils logo that emphasizes high-touch, high-tech focus

01/13/20

The regional bank, formed from the merger of BB&T and SunTrust, will begin marketing its new brand in conjunction with next month’s Super Bowl.

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BMO off to promising start on its AI projects

11/04/19

The team has already built three customer-facing AI tools this year, which it hopes to keep building upon.

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Card-account acquisition: A consumer view

10/23/19

Recent years have seen a transformation in credit-card customer acquisition. This report explores how consumers are interacting with the new expanse of marketing and acquisition channels and examines where opportunities and threats to issuers may lie.

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Scharf’s first day at Wells Fargo; Zuckerberg readies to face the Hill

10/22/19

The new CEO is the first outsider to head the scandal-ridden bank in decades; Facebook CEO faces the House Financial Services Committee on Wednesday to discuss Libra.

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Kabbage will buy small-business data provider

09/03/19

The acquisition of Radius Intelligence fits with the online lender's existing focus on small commercial borrowers.

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