Marketing

Truist's logo, Wells vs. USAA redux, Visa's Plaid pickup: Top stories of the week

01/17/20

Truist emphasizes high-touch, high-tech focus with new logo; Wells Fargo loses another patent lawsuit to USAA; what the Visa-Plaid merger means for banks, fintechs; and more from this week's most-read stories.

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Truist unveils logo that emphasizes high-touch, high-tech focus

01/13/20

The regional bank, formed from the merger of BB&T and SunTrust, will begin marketing its new brand in conjunction with next month’s Super Bowl.

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BMO off to promising start on its AI projects

11/04/19

The team has already built three customer-facing AI tools this year, which it hopes to keep building upon.

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Card-account acquisition: A consumer view

10/23/19

Recent years have seen a transformation in credit-card customer acquisition. This report explores how consumers are interacting with the new expanse of marketing and acquisition channels and examines where opportunities and threats to issuers may lie.

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Scharf’s first day at Wells Fargo; Zuckerberg readies to face the Hill

10/22/19

The new CEO is the first outsider to head the scandal-ridden bank in decades; Facebook CEO faces the House Financial Services Committee on Wednesday to discuss Libra.

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Kabbage will buy small-business data provider

09/03/19

The acquisition of Radius Intelligence fits with the online lender's existing focus on small commercial borrowers.

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Stress test results, BNY Mellon's digital play, bank reputations: Top stories of the week

06/28/19

Banks clear both rounds of stress tests (though two of them needed a do-over); BNY Mellon goes all-in on digital; bank industry struggles to stop slide in latest reputation survey; and more from this week's most-read stories.

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Digital Banker of the Year: U.S. Bank's Ankit Bhatt

06/02/19

The increased mobile engagement at U.S. Bank goes back to Ankit Bhatt letting customers tell him — and, many times, show him — what needs to improve.

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Why keep branches around? They make great billboards

05/23/19

As foot traffic continues to decline, bankers are relying on gimmicks like dramatic lighting and placing buildings closer to highways in an effort to market their institutions.

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The next-gen CEO, JPM jumps the snark, TD's cloud jump: Top stories of the week

05/03/19

Exploring the rise of the next-gen bank CEO; backlash over JPMorgan's snarky tweet; TD Bank's calculated shift to the cloud; and more from this week's most-read stories.

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