Marketing

Credit unions’ COVID triage: ‘Who needs what from us right now?’

12/24/20

Amy Nigrelli, who recently joined Nusenda Credit Union after nearly a decade at CUNA, offers insights on how the pandemic has changed marketing for the industry and what institutions can learn from the trade group.

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Not paying attention to Gen Z? Your credit union is already behind.

12/22/20

This oldest consumers in this next group are approaching their mid-20s, so financial institutions must think about tweak their marketing if they hope to reach them in an meaningful way.

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Ally’s latest play for (very new) customers

12/16/20

The digital-only bank is running a new promotion in which it will set up and fund, with $250, an online savings account for any baby born on New Year’s Eve.

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CUNA marketing chief joins Nusenda executive team

12/09/20

Amy Nigrelli will serve as CMO of the Albuquerque-based credit union, one of two recent personnel moves there.

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Credit unions can't rely on the same old messaging this holiday season

12/08/20

Thanksgiving may have already passed, but there's still plenty of room for gratitude in member communications.

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Card companies, surprised by low write-offs, seek new customers

10/23/20

Lenders have spent months puzzled by the persistently low delinquencies on their credit cards. Now, they’re seizing the moment.

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Cornerstone League modifies branding

10/14/20

The trade group representing credit unions in Arkansas, Texas and Oklahoma said the change is an attempt to better unify a variety of services the association offers.

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What two credit unions can teach banks about marketing

10/09/20

Crane Credit Union has taken an Instagram Stories-like approach, while Certified Federal Credit Union is crafting personalized email messages.

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1st Financial FCU eyes expansion with rebrand

09/15/20

The $282 million-asset institution's new name is intended to build on its work with underserved communities around St. Louis.

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Marketing during the coronavirus? Avoid the 'gloom and doom'

09/10/20

The pandemic and economic downturn upended most institutions' advertising plans for the year, and many credit unions have had to adjust not only their messaging but also the loan products they are promoting.

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