Branding

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what they can do to prepare.

Bridge Bancorp, which plans to rebrand is bank as BNB Bank, also plans to boost 2018 profit by $3.3 million by closing 14% of its branches.

The company, which plans to change its name to Hancock Whitney next year, reported increased profit that reflected balance sheet growth.

While the banking industry is winning over low- and middle-income groups, it is still trying to regain the trust of high earners who were stung during the financial crisis.

Even with her name recognition, the star of films like “Fantastic Four” and “Little Fockers” struggled to get funding to start The Honest Co. She shared her experiences during an event hosted by American Express.