Hamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product. Now she sits at the center of every major marketing initiative.
As Synovus brought all of its 28 banks under the same name and logo, management made sure employees were well informed and comfortable with the changes.
Bank reputations fall for the first time in five years, according to our 2018 survey; tallying the scorecard after the Supreme Court's credit card ruling; 10 questions for California bank commissioner; and more from this week's most-read stories.
Bank reputations are backsliding as consumers look for evidence of good corporate citizenship. But new data shows that a highly visible and vocal CEO — who talks about more than just the earnings report — can provide a major boost.