Branding

In Super Bowl limelight, U.S. Bank aims to become household name

01/31/18

The bank will step onto the national stage this weekend when the Patriots and Eagles face off at the Minneapolis stadium where it holds the naming rights. It has taken steps to capitalize on the exposure ahead of its expansion into new markets.

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Breweries, food trucks, DJs: Creative ways to woo millennials

01/11/18

NewDominion Bank and M&F Bank are among the institutions willing to leave the industry's comfort zone to reach younger prospects.

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10 Big Ideas for Banking in 2018

01/07/18

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what they can do to prepare.

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Seal of approval: Trump approves new logo for NCUA

12/12/17

The last time the agency refreshed its logo was in 1971 under President Richard Nixon.

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Bridge in N.Y. to switch to state charter, close six branches

11/16/17

Bridge Bancorp, which plans to rebrand is bank as BNB Bank, also plans to boost 2018 profit by $3.3 million by closing 14% of its branches.

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Virginia bank changes names after recent acquisition

11/15/17

Bank of McKenney rebranded itself as Touchstone Bank after its merger with CCB Bankshares.

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Hancock in Miss. announces rebranding effort, higher earnings

10/18/17

The company, which plans to change its name to Hancock Whitney next year, reported increased profit that reflected balance sheet growth.

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From 'best bank no one's heard of' to 'most ethical company'

10/03/17

Kate Quinn has raised U.S. Bancorp's profile by emphasizing culture above all else.

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Bankers still unpopular with affluent customers

09/19/17

While the banking industry is winning over low- and middle-income groups, it is still trying to regain the trust of high earners who were stung during the financial crisis.

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What brand confusion? Southern Missouri Bancorp buys similarly named bank

08/21/17

The $1.5 billion-asset company agreed to buy Southern Missouri Bancshares to expand into two strategically important markets.

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