Branding

10 Big Ideas for Banking in 2018

01/07/18

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what they can do to prepare.

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Seal of approval: Trump approves new logo for NCUA

12/12/17

The last time the agency refreshed its logo was in 1971 under President Richard Nixon.

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Bridge in N.Y. to switch to state charter, close six branches

11/16/17

Bridge Bancorp, which plans to rebrand is bank as BNB Bank, also plans to boost 2018 profit by $3.3 million by closing 14% of its branches.

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Virginia bank changes names after recent acquisition

11/15/17

Bank of McKenney rebranded itself as Touchstone Bank after its merger with CCB Bankshares.

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Hancock in Miss. announces rebranding effort, higher earnings

10/18/17

The company, which plans to change its name to Hancock Whitney next year, reported increased profit that reflected balance sheet growth.

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From 'best bank no one's heard of' to 'most ethical company'

10/03/17

Kate Quinn has raised U.S. Bancorp's profile by emphasizing culture above all else.

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Bankers still unpopular with affluent customers

09/19/17

While the banking industry is winning over low- and middle-income groups, it is still trying to regain the trust of high earners who were stung during the financial crisis.

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What brand confusion? Southern Missouri Bancorp buys similarly named bank

08/21/17

The $1.5 billion-asset company agreed to buy Southern Missouri Bancshares to expand into two strategically important markets.

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Actress Jessica Alba takes on the role of brand builder

05/31/17

Even with her name recognition, the star of films like “Fantastic Four” and “Little Fockers” struggled to get funding to start The Honest Co. She shared her experiences during an event hosted by American Express.

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Household debt hits new record; Wells' brand repair

05/18/17

Consumer debt breaks the previous mark set back in 2008, but some are worried that people are returning to their profligate ways; Wells Fargo makes greater use of consumer surveys to fix its brand.

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