Marketing

Artificial intelligence will reshape the job landscape at banks; people still want to open accounts at a branch; Mick Mulvaney stacks CFPB bench with political appointees; and more from this week's most-read stories.

Talk about a #MaleFail: how shining a light on harassment could have unintended consequences for women in financial services. The New York Fed is dealing with a backlash of its own. Chief marketing officers like Citi’s Jennifer Breithaupt are playing an important role in product development. Also, new initiatives target bias on Slack and in Shakespeare.

Shortly after taking the job, Federal Reserve Chairman Jerome Powell highlighted the need to communicate monetary policy better. He could learn a thing or two from central bank with the most Twitter followers.

The quick fall of AriseBank, a would-be blockchain bank; a CFPB buffeted by court rulings and policy shifts; U.S. Bancorp's Super Bowl play; and more.

The bank will step onto the national stage this weekend when the Patriots and Eagles face off at the Minneapolis stadium where it holds the naming rights. It has taken steps to capitalize on the exposure ahead of its expansion into new markets.