Marketing

USB's mobile app, BofA and Wells cool on blockchain, GSEs too big: Top stories of the week

03/29/19

Under the hood of U.S. Bank's new mobile app; BofA, Wells Fargo sour on blockchain; are Fannie and Freddie too big?; and more from this week's most-read stories.

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Facebook accused by HUD of housing bias over use of targeted ads

03/28/19

The Department of Housing and Urban Development said it's charging Facebook with allegedly violating the Fair Housing Act by restricting who can view housing-related ads.

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Banks' marketing blitz, Wells' penance, brokered deposits: Top stories of the week

02/01/19

Banks spend heavily on marketing to win deposits, push digital; Wells Fargo bends to critics in its latest response to scandals; FDIC review of brokered deposits has big implications for branches; and more from this week's most-read stories.

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Banks spend heavily on marketing to win deposits, push digital

01/29/19

At banks of all sizes — from the $7.2 billion-asset WSFS Financial to the $373 billion-asset Capital One — marketing budgets ballooned in the fourth quarter.

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Disney executive joins Union Bank to head data insights team

01/22/19

Una Fox will be in charge of using AI and other data-driven technology to figure out what customers want from digital banking and how they want it.

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Can Spider-Man help Synchrony snag more deposits?

12/17/18

Synchrony Bank’s tie-in with the latest Spider-Man movie is an example of ways companies are looking to add augmented reality to their mobile-marketing arsenals.

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Best in Banking, CRA reform, Operation Choke Point: Top stories of the week

11/30/18

Zions' Harris Simmons named Banker of the Year; distilling the hopes and hang-ups around CRA reform; new grist in still ongoing debate over Operation Choke Point; and more from this week's most-read stories.

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Big banks’ other weapon in battle for deposits: Wall-to-wall marketing

11/27/18

Technology is often cited as the leg up large banks have in winning over customers, but regionals are worried about the “billions and billions” bigger rivals can pour into ubiquitous ad campaigns.

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Why this bank turns its branches into classrooms

11/20/18

It started with financial literacy classes, but now Chelsea Groton Bank in Connecticut is offering crafts and other so-called lifestyle courses, all in an effort to connect with the public and drive traffic to its branches.

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Ally Bank goes for viral marketing with 'Banksgiving' campaign

11/20/18

The new ad illustrates how banks are going beyond traditional promotions to try and find something that customers will share on their own.

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