Marketing

From 'best bank no one's heard of' to 'most ethical company'

10/03/17

Kate Quinn has raised U.S. Bancorp's profile by emphasizing culture above all else.

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Hannah Grove's vision for banks: Always be authentic

10/02/17

Let others debate the meaning of the Fearless Girl statue. To State Street's Hannah Grove, its message to the banking industry was simple: reduce complexity for the average customer and create a more welcoming workplace for all.

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Capital One wins naming rights for D.C. arena

08/09/17

The venue currently called the Verizon Center will be renamed the Capital One Arena immediately, according to its owner. The arena houses the NBA's Washington Wizards, the NHL's Capitals and the WNBA's Mystics.

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That was no typo: B of A held onto 90% of 2Q mortgage originations

07/21/17

It’s a very large number for any bank, but Bank of America executives said the move makes good economic sense and promotes relationship-building with customers.

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To woo customers, banks must create emotional brands

06/02/17

Bankers have no shortage of practical expertise to offer customers, but their failure to make an emotional connection with clients could be hurting their retention efforts.

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A mortgage for immigrants with money but no credit history

05/23/17

Bank of the West is using alternative data and the international expertise of its parent company to tap into the lucrative but difficult to underwrite market of middle- and upper-class immigrant mortgage borrowers.

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Shift in mortgage market cuts closing times

05/19/17

The time needed to close a mortgage improved nine days since the start of the year as the market has shifted to doing more purchase loans.

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Citi's Suni Harford joins UBS; the female entrepreneur penalty

05/18/17

Suni Harford is off to UBS, Nina Fanlo is leaving SoFi, and Shaza Andersen is selling the bank she founded. Also, you should hear how venture capitalists talk about female entrepreneurs.

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Chase launches mortgage-credit card cross promotion

05/09/17

JPMorgan Chase will give its Sapphire credit card customers 100,000 rewards points for closing home-purchase loans with the bank.

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Customers will only embrace tech changes if staff does first

05/02/17

Bankers are well aware of the industry transformation taking place. However, they need to convince employees that change is worthwhile before turning reimagined business models into realities.

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