Marketing

Old-school fixes for modern problems at Asian-American banks

04/27/17

Unable to outspend big banks on technology, Asian-American banks are marketing to different ethnic groups and immigrants, sponsoring events for youth and young professionals and emphasizing in-person service.

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Wells Fargo tries to escape from scandal with ad campaign

03/21/17

The lender will begin an ad campaign in mid-April with the tag line "Building Better Every Day," company employees were told Tuesday.

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Wells Fargo's marketing push has yet to turn around consumer sales

03/20/17

The latest numbers underscore the extent of the challenge that the megabank faces in restoring its once-clean public image.

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'It's time to move on': Comments of the week

02/17/17

American Banker readers share their views on the most pressing banking topics of the week. Comments are excerpted from reader response sections of AmericanBanker.com articles and our social media platforms.

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Distrust of large institutions makes this the year of the community bank

02/10/17

Community banks should jump at the chance to show consumers and policymakers how different they are from big banks.

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