Hamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product. Now she sits at the center of every major marketing initiative.
At Beth Johnson's insistence, the bank built an analytics platform that can anticipate customers' needs. It's an investment that is paying off in big ways.
As Synovus brought all of its 28 banks under the same name and logo, management made sure employees were well informed and comfortable with the changes.
What is the difference between a reputational hit that ends up being just a blip, and one that becomes an extinction level event? Following are five ways to assess your exposure.
Bank reputations are backsliding as consumers look for evidence of good corporate citizenship. But new data shows that a highly visible and vocal CEO — who talks about more than just the earnings report — can provide a major boost.
The Consumer Financial Protection Bureau has dropped its investigation into allegations that Zillow Group Inc. violated Section 8 of the Real Estate Settlement Procedures Act.
Jacksonville, Fla., football fans had a strong clue that TIAA was about to rebrand its new banking unit when the signs at EverBank Field began to change.
