From 'How can we help?' to 'Here's what we can do'
The data strategy at Citizens Bank takes "know your customer" to another level, as Chief Marketing Officer Beth Johnson explains. ... Read full article
News Topic: Beth Johnson
Search Results
Christina Hamlin: Shaping marketing strategy at Citizens Bank
Hamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product. Now she sits at the center of every major marketing initiative. ... Read full article
Citizens Bank mines big data to drive loan, deposit growth
At Beth Johnson's insistence, the bank built an analytics platform that can anticipate customers' needs. It's an investment that is paying off in big ways. ... Read full article