CIT Group

It’s still primarily a commercial bank, but the branding campaign — CIT’s first in a dozen years — is designed to appeal to the group driving its torrid deposit growth: retail savers.

CIT Bank and Simple recently started offering higher yields on the condition that customers make regular contributions to savings. The offers are designed to help the banks avoid rate wars, but some analysts question whether they will appeal to enough consumers.

An increase deposit costs, higher reserves and ongoing restructuring issues weighed on the second-quarter results at the New York company.

CIT took a $22 million hit on a business loan, and overall loan growth was tepid.

Strong policies against sexual harassment appear to be a factor in shielding banks from the public shamings that have occurred in other industries, but even they know they can’t get too complacent. Some are ditching old training sessions and trying new things like coaching witnesses on how to report demeaning behavior.