Digital marketing

Two servicers poised to break up student-lending oligopoly

09/14/18

Four lenders, led by Sallie Mae, have long dominated the market for private student loans. But they could soon face new competition from Navient and Nelnet.

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Why Choice Financial takes April Fools' Day seriously

09/11/18

For each of the last three years, Choice Financial has unveiled an elaborate practical joke on April 1 as part of a quirky marketing campaign.

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Mortgage exec gives struggling bank a digital makeover

09/10/18

Casey Crawford, CEO of Movement Mortgage, bought First State Bank in Virginia last year. He has since injected more capital into the bank in an effort to reinvent it.

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New digital banking chief at First Horizon

09/07/18

Dawn Morris, formerly of Webster Financial, will also oversee marketing and customer experience.

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Wells Fargo takes another stab at salvaging its image through ads

05/07/18

For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.

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Small bank is using Wells Fargo as a punching bag. It’s a risky move

05/03/18

A New Jersey community bank has launched a campaign that takes digs at the megabank while highlighting its own values. Should others follow its lead?

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Back from the brink and ready to get back to lending

04/27/18

Porter Bancorp in Kentucky spent years tackling credit and capital issues. As Limestone Bank, it will finally get back on offense.

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Following the beat of the music to reach a younger crowd

04/10/18

Streaming services such as Pandora and Spotify are becoming popular advertising vehicles for community and regional banks.

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How a millennial blogger is shaping dialogue on women in banking

03/02/18

Natalie Bartholomew, a banker in Oklahoma, has launched a blog designed to promote women's issues and tout her peers' accomplishments.

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Is this the future of cross-selling?

02/26/18

The digital-only Ally Bank has taken several steps to deepen customer relationships through electronic channels, including use of personalized emails and websites that have yielded strong click-through and loyalty rates.

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