Digital marketing

'Millennials can see through this': How banks' marketing to Gen Y misfires

08/13/19

April Rudin, CEO of the Rudin Group, offers advice on tailoring marketing to younger audiences and women.

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A fintech innovation that may be hard for traditional banks to swallow

06/26/19

Challenger banks promote the concept of empathy in banking, which sometimes means forgoing revenue to build up customer goodwill.

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Why Washington mobilized so quickly against Facebook's crypto plans

06/24/19

The speed and the bipartisan nature of the demand for an investigation into Facebook's Libra are telling, giving ammunition to those who warned the cryptocurrency space is underregulated and unsafe

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Top trade group exec defects from ICBA to CUNA

05/22/19

Chris Lorence, a former marketing official at the Independent Community Bankers of America, is the Credit Union National Association's latest recruit from other financial services trade groups in recent years.

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After JPMorgan Twitter bungle, how should banks talk about personal finance?

05/02/19

When a tweet drew backlash from customers and politicians on Monday, it brought into question how banks should couch their messages on social media.

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JPMorgan's snarky tweet about financial wellness draws swift backlash

04/29/19

Bank critics and some lawmakers quickly seized on a tone-deaf posting by JPMorgan Chase that was designed to tout the virtues of saving money.

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BBVA Compass rebranding as BBVA

04/24/19

In the months ahead, the Birmingham, Ala., bank will drop Compass from its name across all of its branches and digital properties. It’s part of a broader plan by its Spanish parent Banco Bilbao Vizcaya Argentaria to unify its brand worldwide.

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BB&T, SunTrust hire ad agency to develop new brand

04/17/19

Interbrand will work with employees of both banks to develop a new brand and logo.

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Blend seeks to deepen bank ties with account opening product

04/02/19

The loan origination fintech is offering the product in a stand-alone format and as part of the workflow for its mortgage and home equity loan products.

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'If the product is good, it should sell itself': A Q&A with Earnest's CEO

03/22/19

Susan Ehrlich, the fintech lender's new chief, discusses what she learned working at Amazon and Simple and how her firm is approaching consumer loans differently.

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