Digital marketing

A banker’s guide to Facebook’s new advertising rules

03/21/19

Banks will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site.

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Facebook will block loan, housing ads seen as discriminatory

03/19/19

As part of a settlement with the National Fair Housing Alliance and the American Civil Liberties Union, the social media platform will no longer allow certain advertisers to target users by age, gender or ZIP code.

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Why this small bank created a separate, digital-first brand

02/25/19

Midwest BankCentre in St. Louis, with the help of a stable of fintechs, started Rising Bank to keep up with big banks in the hunt for deposits and millennial customers.

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Disney executive joins Union Bank to head data insights team

01/22/19

Una Fox will be in charge of using AI and other data-driven technology to figure out what customers want from digital banking and how they want it.

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Oklahoma bank set to debut new brand

01/18/19

Valley National will reinvent itself as Vast Bank over the next few months. The move is part of an effort to attract younger customers.

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Can Spider-Man help Synchrony snag more deposits?

12/17/18

Synchrony Bank’s tie-in with the latest Spider-Man movie is an example of ways companies are looking to add augmented reality to their mobile-marketing arsenals.

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Latest M&A deal for digital banking firm Q2

12/03/18

The company, which helps banks develop high-tech products and services, has agreed to buy Gro Solutions after recently completing its deal for Cloud Lending.

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Ally Bank goes for viral marketing with 'Banksgiving' campaign

11/20/18

The new ad illustrates how banks are going beyond traditional promotions to try and find something that customers will share on their own.

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FTC puts student lenders on notice by citing misleading ads at SoFi

10/29/18

The Federal Trade Commission, which issued a formal complaint against SoFi, is urging other lenders to review their advertisements for false claims about the benefits of refinancing.

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Union Bank names Warner Bros. exec its digital chief

09/18/18

Julie Demarigny will be in charge of mobile and online strategies at the San Francisco bank.

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