Digital marketing

The perks and pitfalls of speaking out on social media

02/20/18

Bob Rivers, CEO of Eastern Bank, was praised and criticized after he called out a Boston sports radio station whose on-air personalities made insensitive remarks. The incident underscores why bankers must be mindful about the positions they take.

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When banks score — and fumble — in marketing

02/04/18

The Super Bowl reminds that firms often have one shot to make a good impression with their advertising. Here are some of the best and worst ads from financial companies.

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How U.S. can avoid U.K.’s mistakes in open banking

02/02/18

The data-sharing directive has gotten off to a rocky start overseas, underscoring the need for domestic banks to start educating customers about the model well before it’s adopted stateside.

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'Black box' problem hampers banks' online marketing

01/31/18

Bankers would like to take advantage of digital marketing tools that target customers similar to their own, but there are persistent fears that doing so could make financial institutions run afoul of regulatory restraints.

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Breweries, food trucks, DJs: Creative ways to woo millennials

01/11/18

NewDominion Bank and M&F Bank are among the institutions willing to leave the industry's comfort zone to reach younger prospects.

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The biggest barrier to mobile banking growth? Fear

01/03/18

Banks of all sizes continue to invest in mobile technology — but in order to see stronger growth, they must also invest in education to overcome consumer unease with the product.

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Does the flood of bank email marketing boost risk of phishing attacks?

11/20/17

Deciding how far to go to protect customers is a complex issue, but one that the industry should address soon as phishing attacks continue to mount.

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The internet name many banks are afraid to use

11/10/17

In mid-2015, several thousand banks registered for dot-bank domains. More than two years later, only a few hundred have converted.

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Payday lenders are finding ways around Google’s ad ban

10/11/17

The tech giant won praise from consumer groups for its decision to ban ads for high-cost consumer loans. But the policy contains a big loophole, and advertisers have found multiple ways to exploit it.

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Customer communications 2.0: best practices to retain today's Digital Customer

10/04/17

Advancements in digital and mobile have dramatically reduced switching costs for customers of financial service providers.

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