Load times, architecture and keywords are important to a functional bank website. But marketing the brand – via content and graphics – is just as important to wooing new customers and retaining existing ones.
Arkadi Kuhlmann, the founder and CEO of the neobank Zenbanx who pioneered branchless banking at ING Direct, explains why he stopped pursuing a bank charter and made a deal with Social Finance.
The acquisition should allow the San Francisco-based online lender to fulfill a long-standing goal: offering a deposit account to its young, upwardly mobile customers.
Facebook now lets users log in using a physical token. If banks gave consumers this option, it would strengthen the security of online accounts — or at least bolster their image.
