Loyalty and rewards

Citi, Chase test limits of profitability in credit card rewards race

07/28/17

Banks are going to great lengths to sign up the so-called mass affluent for their credit cards. How far is too far?

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Why Apple's dreaded 'blue bar' will benefit banks

07/03/17

Apple's plans to display a bright blue bar on iPhone screens when an application is monitoring the user's location may feel like a threat to location-based marketing. More likely, it is an overdue wake-up call for banks to improve their communication about the benefits of location data.

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Financial firms should fear, but also admire, Amazon’s rewards program

06/15/17

Amazon’s new Prime rewards program is the latest way the tech titan is cultivating a loyal use base. To retain and engage customers, banks should follow Amazon’s lead and layer in more value-added services.

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UBS dives into credit card fray with Chase, Amex to woo wealthy

05/23/17

UBS Group AG, Switzerland’s largest bank, plans to introduce a premium card this month as it seeks to strengthen ties with affluent Americans.

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'In the worst cases, people die': Comments of the week

03/03/17

American Banker readers share their views on the most pressing banking topics of the week. Comments are excerpted from reader response sections of AmericanBanker.com articles and our social media platforms.

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Did Durbin amendment lead to unintended credit card splurge?

02/27/17

Lost in the battle between banks and retailers — which is being fought with renewed vigor in the early days of the Trump administration — is any consideration of how caps on interchange fees have affected consumer spending patterns.

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Synchrony issues new credit cards for airline Cathay Pacific

02/14/17

The cards could prove to be popular with Americans who travel frequently to Asia.

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The cross-selling challenge: Walking the tightrope

02/01/17

Cross-selling increases customer business and loyalty by building upon established relationships. This ebook will outline an approach to cross-selling that will help your bank get it just right.

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Credit card giants in a delicate balancing act of costs, rewards

01/23/17

Credit card issuers usually reserve their richest rewards for customers at the higher end who are willing to pay steep annual fees. But a recent surge in credit card rewards deals targeting mainstream consumers signals a key strategy shift for issuers.

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