There are more than 6,700 banks in the United States competing for market share, and among each oneÂ's greatest challenge is effectively distinguishing itself from competitors that offer pretty much the same products and services.
There are many ways to do this, but whatever the tactical plan, it must start with an effective messaging and branding strategy. Crucially, that strategy should not be focused on selling stuff, but rather on connecting with customers or prospective ones...
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