social media

‘Everyone’ is the wrong way to define CU members

07/10/17

Expanding the definition of a credit union's "common bond" so that it is essentially meaningless appears to be the direction the industry and its regulator are headed.

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Citigroup’s Corbat reassures audience: No tweeting at 3 a.m.

06/15/17

Fundraiser-dinner humor aside, Corbat's comments about social media highlight the fact that several big-bank CEOs don't seem to have individual Twitter accounts.

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7 ways top women execs persist and prosper in a challenging market

05/26/17

From better understanding consumer priorities to expertly managing career advancement, here's a look at key success strategies that female financial services executives shared at the Most Powerful Women in Banking LEAD Conference.

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How a N.J. community bank ended up in a political and social media firestorm

05/15/17

Lakeland Bank in Oak Ridge, N.J., found itself deluged by hundreds of angry tweets and Facebook posts Monday after a former bank executive cited pressure from a top House Republican in her resignation.

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Wells Fargo’s chief marketer talks navigating a crisis

05/03/17

Part of Jamie Moldafsky's job at Wells these days it taking an earful on social media, but the immediate feedback offers important lessons about the bank's products and efforts to rehab its image.

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'Elections have consequences': Comments of the week

03/24/17

American Banker readers share their views on the most pressing banking topics of the week. Comments are excerpted from reader response sections of AmericanBanker.com articles and our social media platforms.

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Tracking the detractors: How U.S. Bank keeps tabs on review sites

03/15/17

U.S. Bank has gone from monitoring Yelp to working with the technology firm ReviewTrackers to monitor customer comments on 23 sites.

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Don’t let fake news or careless tweets expose your bank to harm

03/15/17

Firms need to evaluate risks ranging from hackers spreading false information about the bank to an executive’s inappropriate social media posts.

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Banks don't get what they pay for with digital advertising

01/23/17

The ad tech industry is so fraught with misleading and deceptive data that it's difficult for marketers to make smart advertising choices. Even the most reputable of firms spew unreliable data.

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Do banks belong on Snapchat?

01/11/17

Banks should experiment with Snapchat and learn to deliver content in small doses even if the platform proves to be a bad fit for the industry in the long run.

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