News Topic: social media

Lincoln Parks, director of marketing at Heritage Bank, explains the bank’s cautious yet forward-thinking approach to its new virtual assistant. ... Read full article

Exploring the rise of the next-gen bank CEO; backlash over JPMorgan's snarky tweet; TD Bank's calculated shift to the cloud; and more from this week's most-read stories. ... Read full article

When a tweet drew backlash from customers and politicians on Monday, it brought into question how banks should couch their messages on social media. ... Read full article

CEO Solomon says the bank has not yet begun discussions with DOJ about its role in the scandal; the $1 billion buyback would be its first in 20 years. ... Read full article

Bank critics and some lawmakers quickly seized on a tone-deaf posting by JPMorgan Chase that was designed to tout the virtues of saving money. ... Read full article

Change in strategy to lure new customers; new FHFA director wants to make Fannie, Freddie “stronger, healthier." ... Read full article

Banks will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site. ... Read full article

The digital lender and payments platform is tailoring its affinity banking services for a new market. ... Read full article

The new ad illustrates how banks are going beyond traditional promotions to try and find something that customers will share on their own. ... Read full article

The OCC is looking into problems in the bank’s technology operations; banks turn to untraditional methods to raise revenue from research. ... Read full article

Savings Bank of Walpole loosened up internal policies that had limited body art and cellphone use, and it created the position of community engagement coordinator, to connect with younger workers. ... Read full article

Facebook is seeking customer data from big banks. Executives say it's not clear what the benefit would be, but the drawbacks are easy to tally. ... Read full article

Shortly after taking the job, Federal Reserve Chairman Jerome Powell highlighted the need to communicate monetary policy better. He could learn a thing or two from central bank with the most Twitter followers. ... Read full article

Natalie Bartholomew, a banker in Oklahoma, has launched a blog designed to promote women's issues and tout her peers' accomplishments. ... Read full article

Readers weigh in on the idea of using banks to effectively ban assault rifles, slam a pot-banking proposal, opine on social media strategies and more. ... Read full article

Bob Rivers, CEO of Eastern Bank, was praised and criticized after he called out a Boston sports radio station whose on-air personalities made insensitive remarks. The incident underscores why bankers must be mindful about the positions they take. ... Read full article

Wells Fargo joins the list of banks recently hobbled by tech outages. Is there a better response than "Sorry for the inconvenience"? ... Read full article

Interactive Facebook ads and Twitter chats can complement — and sometimes outdo — traditional marketing and networking in the recruitment of commercial clients, financial institutions say. ... Read full article