Digital banking

As customers become more tech-savvy, the bank said it no longer needs to prod them to use its digital products by offering discounts. Account holders can avoid fees by enrolling in direct deposit.

The P-to-P payments service promises to clear transactions in near-real time, but many consumers have complained that they have been unable access their money or even open accounts. Zelle has acknowledged the delays and says they are a result of its rigorous enrollment process.

The move comes at a time when banks are becoming more aggressive in acquiring or investing in financial technology companies.

Banks are increasingly investing in technology that will enable them to deliver highly personal and customized communications with customers.

Bank of America has opened a flagship branch downtown and plans several so-called robo branches across the city. It has used a similar strategy to enter new markets in the past year.