Before banks close a branch office or make dramatic cuts in the workforce, they should make sure they're prepared for the social media fallout.
Banking is a controlled, regulated environment. Bankers don't like risk. They scrutinize, analyze, quantify and squeeze out as much uncertainty as possible.
But banks have little control over what their online critics broadcast to huge swaths of the population, whether the message is civil and accurate or scurrilous and exaggerated. Banks must reconcile...
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