A letter to the editor in response to "Citi's Facebook App Exposes the Perils and Rewards of Social Media," published online Jan. 3 and in print Jan. 4.
Banks must boost their ability to deliver exceptional experiences at those critical "moments of truth" that matter most to consumers, such as replacing a lost or stolen credit card or negotiating a loan.
If you've already asked yourself why your vendors don't provide a better interface or why you need a Java programmer to make a simple change, 2012 is the year to make your voice heard.
If you've already asked yourself why your vendors don't provide a better interface or why you need a Java programmer to make a simple change, 2012 is the year to make your voice heard.
Does an ATM-locator app need to have sex appeal? At first, the design of the new PNC Finder app for the iPhone seems like it might be overkill. But its main feature - an augmented-reality display - is winning over customers.
Does an ATM-locator app need to have sex appeal? At first, the design of the new PNC Finder app for the iPhone seems like it might be overkill. But its main feature - an augmented-reality display - is winning over customers.
More contagion will surely come to infect the global financial system if nothing is done to address the systemic problems for the long run. This will take time and funding.
Nonbank start-ups are shaking things up by doing what banks don't, but partnerships with financial institutions are often necessary to deliver the broad range of new services to a national customer base.
