People

50 Cent doesn’t want you sippin’ Bacardi like it’s your birthday anymore.

Instead, the rapper would like you to drink Effen vodka in da club. And no, it’s not because he doesn’t give an Effen it’s not your birthday. It’s because as a spokesman for the Dutch brand he gets a cut.

However, the details of that endorsement deal could remain a secret in his bankruptcy case after a request by lawyers to keep the documents private.

Ryan Kavanaugh, the chief executive of Beverly Hills-based Relativity Media LLC, isn’t holding back in defending his company’s business model and, by ass

Alpha Natural Resources Inc., one of the largest U.S. coal producers, filed for chapter 11 bankruptcy protection on Monday to cut its more than $3 billion debt load, The Wall Street Journal reported. The Bristol, Va., company will likely sell some of its best mines or turn them over to creditors.

Several of Relativity Media LLC’s largest creditors have joined together in a stalking horse bid for the Hollywood studio that would see the exit of its founder and chief executive, said people familiar with the matter.

Anchorage Capital Group LLC, Luxor Capital Group LP and Falcon Investment Advisors LLC are all part of an offer that will set the minimum floor as bidding for the studio, which on Thursday filed for chapter 11 bankruptcy, begins soon.