Millennials

Throw your old data analytics out the window

09/11/19

Changes in consumer behavior patterns will force banks to reassess the information they use to attract customers.

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'Millennials can see through this': How banks' marketing to Gen Y misfires

08/13/19

April Rudin, CEO of the Rudin Group, offers advice on tailoring marketing to younger audiences and women.

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Wealthy Americans say financial worries taking toll on mental health

06/14/19

Even relatively wealthy Americans are so worried about their finances that it's affecting their mental and physical health. That's one of the findings in a Bank of America survey of more than 1,000 people in the U.S. who have enough investable money to qualify as "mass affluent."

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Manulife wields Amazon Prime, chatbot to battle big banks

06/11/19

Manulife Financial, Canada's largest life insurer, is taking on the country's large lenders with a new package of banking products designed to win over digitally savvy millennials.

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Marcus won’t suffer fate of JPMorgan’s Finn: Goldman exec

06/10/19

The digital bank is a whole new line of business for Goldman, meaning there's no risk that it is cannibalizing from the main institution, said Omer Ismail, the head of the bank's U.S. consumer business.

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Higher returns or deposit insurance? Fintech bets on answer

06/06/19

Boston-based Trio is openly offering its cash management account as capital at risk, offering big incentives if consumers agree to sign up for an uninsured account.

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JPMorgan to shutter Finn and shift customers to Chase Mobile

06/06/19

A year after launching the digital bank, JPMorgan Chase has concluded that the millennials it targeted don't need a separate brand.

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Checking in on Wells Fargo's digital bank pilot Greenhouse

05/28/19

Wells began rolling out its online-bank brand in November. Peggy Mangot, senior vice president and head of Greenhouse development, shares what she’s learned so far.

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How will the next generation of women lead?

05/21/19

They’re communicators, bridge builders and young moms. Here’s what they might do differently from the older bosses they have had in their careers.

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After JPMorgan Twitter bungle, how should banks talk about personal finance?

05/02/19

When a tweet drew backlash from customers and politicians on Monday, it brought into question how banks should couch their messages on social media.

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