Banking brands

Truist out to prove it can best the megabanks in tech

07/30/19

To combat the notion that regional banks’ tech offerings are inferior, the combined BB&T-SunTrust will have to go “toe-to-toe” with big banks, BB&T chief Kelly King said ahead of shareholder approval of the deal Tuesday.

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Did Facebook swipe its Calibra logo from a challenger bank?

06/21/19

The new digital-currency unit at Facebook has a logo that's nearly identical to that of challenger bank Current, which has been around since 2015.

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Beyond 'Truist': A brief history of unusual bank brands

06/16/19

"Truist" was roundly mocked when it was unveiled as the name of the merging BB&T and SunTrust, but it’s hardly the first bank moniker to elicit a "huh?" from critics.

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Hard sell ahead for BB&T-SunTrust as ‘Truist’ lands with a thud

06/12/19

Judging by day one on social media, you’d think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name.

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BB&T-SunTrust unveil postmerger name that nods to legacies

06/12/19

The combined company will be known as Truist, which plays off “trust,” a word the banks’ original names had in common.

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Suspense builds on new brand for BB&T-SunTrust

05/30/19

SunTrust CEO Bill Rogers on Thursday explained the direction he and BB&T chief Kelly King are going with the new name, but gave no hints on what it is or when it will be unveiled.

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BBVA Compass rebranding as BBVA

04/24/19

In the months ahead, the Birmingham, Ala., bank will drop Compass from its name across all of its branches and digital properties. It’s part of a broader plan by its Spanish parent Banco Bilbao Vizcaya Argentaria to unify its brand worldwide.

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Time to rebrand Wells Fargo

04/09/19

PR campaigns won’t be enough to salvage the bank’s reputation after a series of scandals. Instead, it should look into adopting a new name, among other crucial steps.

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Green Dot enlists social media influencers in banking-as-service push

03/12/19

The digital lender and payments platform is tailoring its affinity banking services for a new market.

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Name game: Rebranding BB&T-SunTrust fraught with risk

03/04/19

The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.

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