News Topic: Banking brands

When Washington Federal last rebranded, it was to signal its shift from a savings and loan association to a commercial bank. This time around, it's to reflect geographic diversity and its desire to be viewed as a bank. ... Read full article

To combat the notion that regional banks’ tech offerings are inferior, the combined BB&T-SunTrust will have to go “toe-to-toe” with big banks, BB&T chief Kelly King said ahead of shareholder approval of the deal Tuesday. ... Read full article

The new digital-currency unit at Facebook has a logo that's nearly identical to that of challenger bank Current, which has been around since 2015. ... Read full article

"Truist" was roundly mocked when it was unveiled as the name of the merging BB&T and SunTrust, but it’s hardly the first bank moniker to elicit a "huh?" from critics. ... Read full article

Judging by day one on social media, you’d think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name. ... Read full article

The combined company will be known as Truist, which plays off “trust,” a word the banks’ original names had in common. ... Read full article

SunTrust CEO Bill Rogers on Thursday explained the direction he and BB&T chief Kelly King are going with the new name, but gave no hints on what it is or when it will be unveiled. ... Read full article

In the months ahead, the Birmingham, Ala., bank will drop Compass from its name across all of its branches and digital properties. It’s part of a broader plan by its Spanish parent Banco Bilbao Vizcaya Argentaria to unify its brand worldwide. ... Read full article

PR campaigns won’t be enough to salvage the bank’s reputation after a series of scandals. Instead, it should look into adopting a new name, among other crucial steps. ... Read full article

The digital lender and payments platform is tailoring its affinity banking services for a new market. ... Read full article

The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties. ... Read full article

Valley National will reinvent itself as Vast Bank over the next few months. The move is part of an effort to attract younger customers. ... Read full article

Ballinger National Bank would be renamed Keystone Bank and its headquarters would move to an Austin suburb. ... Read full article

This week’s name change is that latest in a string of moves Ira Robbins has made since he replaced his mentor, Gerald Lipkin, in January. ... Read full article

Opening internet cafes and investing in new technology are part of an effort to provide nimble, efficient services, the bank's CFO said in a strategy talk. ... Read full article

SoFi's experience shows that the biggest names in fintech, while generating massive financial support, still operate in a very volatile world. ... Read full article

Wells Fargo joins the list of banks recently hobbled by tech outages. Is there a better response than "Sorry for the inconvenience"? ... Read full article

The company tapped a new president for the business, which it will also rebrand, after hiring a team from Scottrade Bank in Missouri. ... Read full article