Intellectual Property of Digital Marketing Agency

Auction Sale of intellectual property of Attitude Marketing, Inc. (“Seller”), consisting of a proprietary database of timeshare owners.

The Data Base: The marketing to potential timeshare relief clients was made possible by a database of timeshare owners which Macmillan and Martin developed over several years. The company had constructed its own proprietary CRM (Customer Relations Management) software and access to it was extremely limited and monitored. The data base was always understood to be the most critical asset of the business. By 2013, the database was ostensibly the property of the within seller, Attitude Marketing. However, because by this point Macmillan and Martin were personally the target of lawsuits, and because they more generally wished to change their business model, they created ABS with the object of transferring the database to it and otherwise making ABS the new company to which revenues of the enterprise flowed. ABS was ostensibly owned first by Erica Martin, Cynthia Martin’s daughter, and then by Glenn Chaffin, the enterprise’s controller who was also the fiancé and later husband of Erica. The company had no seed capital and Glenn Chaffin continued to work for the enterprise as a whole, including Attitude Market (which continued in operation at a much more modest level) as its controller.