50 Cent Is Trying to Make a Dollar

What’s a rapper who’s filed for chapter 11 protection to do next? If you’re 50 Cent, promote your movie and hawk vodka.

Curtis Jackson III, who filed for bankruptcy Monday, is making the rounds promoting his turn in the boxing film “Southpaw” alongside Jake Gyllenhaal, Forest Whitaker and Rachel McAdams, out July 24.

In the days before and after the film’s release, he is expected to appear at liquor stores to promote Effen vodka, signing bottles for fans. You can find him in Philadelphia and Wisconsin in the coming weeks. Apparently, he’s quite the salesman, reportedly selling hundreds of bottles at a New York event earlier this year.

With his hand in a variety of business ventures, 50 Cent told E! News that his bankruptcy filing—which halted an ongoing legal fight over a sex tape he was accused of posting online without the participants’ consent—is a precaution that “any other good businessperson would take” and one that puts him in the company of Donald Trump and Walt Disney.

“I’m not panicking,” the rapper told Entertainment Tonight.

Before all the vodka selling and movie promoting, however, 50 Cent must face the woman suing him over a sex tape that was posted of her online. She has asked the bankruptcy court to lift the shield of chapter 11 that’s currently protecting the rapper from her lawsuit, in which a jury awarded her $5 million and was going to consider additional damages. Court papers show that her lawyers will appear in bankruptcy court on Friday to argue for the lawsuit to proceed.

Write to Jacqueline Palank at [email protected]. Follow her on Twitter at @PalankJ