Payless Still Hasn’t Paid the Agency Behind Its Viral ‘Palessi’ Stun...

03/28/19

Payless Still Hasn’t Paid the Agency Behind Its Viral ‘Palessi’ Stunt  Adweek

It was a massive success for the Payless chain that led to millions of impressions—nearly all of them earned. It provided the best media hit for Payless since the ...

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