Days After Filing Chapter 11, Toys R Us Is Ready to Play - AdAge.com

Days After Filing Chapter 11, Toys R Us Is Ready to Play
AdAge.com
Toys R Us wants consumers to know it's business as usual—or actually, less business and more play. The beleaguered toy retailer, which filed for Chapter 11 protection Sept. 18, unveiled a new brand messaging, "Today We Play," this week. Created with ...
Toys R Us rebrands as some suppliers reportedly pull backRetail Dive

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