Days After Filing Chapter 11, Toys R Us Debuts New Campaign and In-S...

Days After Filing Chapter 11, Toys R Us Debuts New Campaign and In-Store 'Play Labs'
Creativity
Toys R Us wants consumers to know it's business as usual--or actually, less business and more play. The beleaguered toy retailer, which filed for Chapter 11 protection Sept. 18, unveiled a new brand messaging, "Today We Play," this week. Created with ...
Toys R Us Using AR To Bridge Online, In-store ExperienceMediaPost Communications

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