Sears brand name deteriorates in value as sales suffer - USA TODAY

02/16/18


USA TODAY

Sears brand name deteriorates in value as sales suffer
USA TODAY
If Sears fails to execute a turnaround and ends up in bankruptcy, the company's storied brand name could yet live on. But as the company slowly descends deeper and deeper into red ink, the value of the company's brand is also suffering. Sears revealed ...

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