Media Research Companies Are Adjusting to the Disruption...Or Are Th...

Media Research Companies Are Adjusting to the Disruption...Or Are They?  Forbes

Mark Read, the new CEO of WPP, is looking to sell a majority stake in Kantar Media. There are several private equity firms that could acquire the company. Photographer: Aidan Crawley/Bloomberg photo credit: BLOOMBERG NEWS Today, the advertising community is more reliant on consumer and audience marketing data than ever before. Without such data, media and marketing decisions cannot be made effectively or efficiently. Surprisingly, many prominent research companies are now facing serious uncertainty in terms of both ownership and operation. As the patterns of media consumption are evolving r...