LaCroix Sales Dropping Amid Spiking Seltzer Sales Rates - The Daily ...

LaCroix Sales Dropping Amid Spiking Seltzer Sales Rates  The Daily Beast

Justin Sullivan/Reuters Sales of sparkling flavored water beverage LaCroix have been in “free fall” despite demand for seltzer rising, CNN reports. LaCroix’s sales have reportedly fallen over 15 percent in May after dropping almost 7 percent in April, 5 percent in March, and 6 percent in February. “The LaCroix brand has gone from bad, to worse, to disastrous in a relatively short period of time,” beverage analyst Laurent Grandet told the network. The sales drop would align with the slipping stock price of the beverage’s parent company, National Beverage—which has dropped 62 percent since Se...