Amazon to acquire ad servers from bankrupt firm Sizmek - I4U News

Amazon to acquire ad servers from bankrupt firm Sizmek  I4U News

Amazon is acquiring two ad-serving technologies from bankrupt advertising firm Sizmek for an undisclosed amount. In a brief statement May 31, the U.S. e-commerce giant said it entered into a definitive agreement to buy Sizmek Ad Server and Sizmek Dynamic Creative Optimization, confirming earlier reports about the deal. Sizmek DCO allows clients to create ads that are targeted to specific audiences, while the Ad Server offers a range of advertising solutions, such as ad serving and creative authoring. The announcement of the deal comes two weeks after Bloomberg News reported that Amazon is i...