C. C. Chapman is a big shot in the world of marketing and motivational speaking. He sells advice, not bankruptcy advice, he talks and people listen. He tells people what he knows and he does it at events big and small. For the right price, he is the go-to-guy. And that price can be big or small, depending on the circumstances, because he figured out the need to charge for his services based on his value. And he measures value based on the needs of his clients. In doing so, he also learned to say no to people who do not value his time – people who want something for free.
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