SunTrust

'Truist' rebrand prompts lawsuit by N.C. credit union

06/17/19

Winston-Salem-based Truliant Federal Credit Union has filed a suit in federal court claiming that BB&T and SunTrust banks’ post-merger brand represents trademark infringement and unfair competition.

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Beyond 'Truist': A brief history of unusual bank brands

06/16/19

"Truist" was roundly mocked when it was unveiled as the name of the merging BB&T and SunTrust, but it’s hardly the first bank moniker to elicit a "huh?" from critics.

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Truist's rough landing, BB&T-SunTrust opportunist, AML cheat sheet: Top stories of the week

06/14/19

Hard sell ahead for BB&T-SunTrust as ‘Truist’ lands with a thud; Citizens looks to poach BB&T-SunTrust talent; what the Senate AML bill means for banks; and more from this week’s most-read stories.

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Consumers pounce on 4% mortgages; What’s in a name?

06/13/19

Lenders should get a boost from refinances and purchase loans; BB&T and SunTrust Banks’ name choice questioned.

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Hard sell ahead for BB&T-SunTrust as ‘Truist’ lands with a thud

06/12/19

Judging by day one on social media, you’d think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name.

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BB&T-SunTrust unveil postmerger name that nods to legacies

06/12/19

The combined company will be known as Truist, which plays off “trust,” a word the banks’ original names had in common.

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Citizens looks to poach BB&T-SunTrust talent, but should expect a fight

06/11/19

The Rhode Island company is counting on disruption from the megamerger to accelerate its Southeast expansion, according to commercial banking chief Don McCree. But BB&T’s Kelly King has a message for him: Not so fast.

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BB&T dangles promise of bonus payments to top execs if they stay

06/05/19

If four BB&T executives, including the CFO and COO, remain through the closing of its merger with SunTrust, they'll receive multimillion-dollar payouts.

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SunTrust, BB&T plan parting gifts to their hometowns

06/05/19

The merging banks, whose new headquarters would be Charlotte, N.C., will each double their charitable giving over the next three years in Atlanta and Winston-Salem, N.C.

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BB&T-SunTrust moniker mystery, Dimon's Wells blast, big banks and APIs: Top stories of the week

05/31/19

Suspense builds on what the new name of merged BB&T-SunTrust will be; JPMorgan Chase CEO Jamie Dimon says Wells Fargo 'irresponsible' for lack of CEO plan; how APIs are being used at Citi, BBVA and other leading banks; and more from this week's most-read stories.

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