The bank is working with a Swedish fintech to offer a tool that lets account holders track how their spending choices might be contributing to climate change. The tool may never be a big moneymaker, but it could help the San Francisco bank attract customers and recruit employees.
Software creates a portfolio for bank customers that could be designed to support, say, efficient energy sources or refugees and avoid investments clients consider objectionable.
Technology is often cited as the leg up large banks have in winning over customers, but regionals are worried about the “billions and billions” bigger rivals can pour into ubiquitous ad campaigns.
Bakhshi, CEO of the bank since 2016, shares how she's improving customer journeys, making the bank a better place to work, and creating a culture of innovation.
The online giant has succeeded in disrupting every area of retail, but in banking it faces a high barrier to entry and fierce determination from banks like Citizens Financial and Bank of the West to keep upping their games.
B of A's Cathy Bessant and Michelle Moore have a few suggestions for women who want to advance and RBC's Janice Fukakusa sets a new pay benchmark for female executives. Plus, Bank of the West's Nandita Bakhshi and Citi's Yolande Piazza.
The San Francisco firm unveiled a new logo that prominently depicts its connection to its longtime owner, BNP Paribas. In doing so, it is wagering that any fallout from negative public perceptions of global megabanks will be outweighed by new opportunities to generate revenue.
