The bank, which has branches in eight state and operates a nationwide real estate business, said that the proposed new name, Bank OZK, would better reflect its geographic reach.
Legacy financial firms like the big credit bureau are seeking out financial technology to diversify themselves, bring new products to market faster and meet the needs of global customers.
Park National, which came to regret its acquisition of a Florida bank just before the financial crisis, took more than a year to vet NewDominion before making an offer.