The app, which started with mobile gaming, will now integrate itself with some of the most popular video games on the market such as Fortnite.
It ties checking accounts and cards to gaming and other apps to provide automated savings.
One fintech has a new twist on gamification — tie savings contributions to achievement in the most popular games.
Long Game uses behavioral economics and the mass popularity of lottery games to redirect lottery spending toward savings.
It is a fallacy that customers respond only to monetary rewards. Banks should use psychological rewards to drive digital product sales just as popular mobile apps do.
