Savings app Blast has new target market — PC gamers
The app, which started with mobile gaming, will now integrate itself with some of the most popular video games on the market such as Fortnite. ... Read full article
News Topic: Gamification
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Acorns co-founder Walter Cruttenden launches savings app Blast
It ties checking accounts and cards to gaming and other apps to provide automated savings. ... Read full article
Saving money is not a game (but it could be)
One fintech has a new twist on gamification — tie savings contributions to achievement in the most popular games. ... Read full article
Savings app maker Long Game raises $4M
Long Game uses behavioral economics and the mass popularity of lottery games to redirect lottery spending toward savings. ... Read full article
Take the Pokemon Go approach to bank sales
It is a fallacy that customers respond only to monetary rewards. Banks should use psychological rewards to drive digital product sales just as popular mobile apps do. ... Read full article