The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.
Add the Alabama company to the list of lenders that are disappointed in the returns on loans made through car dealers and the ability to build broader relationships with those borrowers.
Following a congressional mandate, the consumer bureau solicited public feedback on Property Assessed Clean Energy loans, which have been deemed risky by the Federal Housing Administration.
Several groups have gone public with plans to start a bank since the state enacted a law to make it easier, but none have actually filed with the FDIC.
Entrepreneurs in the digital-assets industry say that even as some attract investment from multibillion-dollar institutions, they are routinely refused basic banking services by the likes of HSBC and JPMorgan Chase.